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Strategic Retail Fixtures for Holiday Sales

Posted by Joslin Displays on 12/1/2023 to Articles
Strategic Retail Fixtures for Holiday Sales

The holiday season is in full swing, and Christmas shoppers are filling stores. Are you confident that your retail fixtures are doing all they can to boost sales and highlight great products for your customers? At Joslin Displays, our mission is to provide top-quality retail fixtures to our customers so they can show off their products to their customers.

If you’re unsure that your retail fixtures aren’t doing all they can do, here are some tips for setting up your holiday displays.

Eye-Level Positioning

You can never underestimate the power of an eye-level display. Placing sale items at this optimal height ensures that they are impossible to miss, grabbing the attention of every customer who walks by.

Feature Tables and End Caps

Elevate your sales strategy by utilizing feature tables and end caps strategically positioned in high-traffic areas. These prime locations serve as the perfect stage for showcasing your discounted gems, drawing customers in from the moment they enter your store.

Strategic Lighting

Lighting is key to creating a captivating retail experience. Complement your sale items with focused and effective lighting to ensure that your promotions shine brightly and stand out against the backdrop of your store.

Captivating Signage and Graphics

Eye-catching signage will make your sale messages pop. Bold fonts, attractive graphics, and clear messaging combine to communicate the value of your promotions, enticing customers to explore the savings. Use festive colors, but don’t forget to include your company’s colors and branding wherever possible.

Versatile and Dynamic Displays

Our fixtures are designed for versatility. Create dynamic displays that tell a story or follow a theme, captivating the imagination of your customers and enhancing the overall shopping experience.

Don’t be afraid to move your displays around. You never know what will catch a customer’s eye, especially if it’s something that wasn’t there the last time they were in your store.

Holiday Retail Fixtures from Joslin Displays

Joslin Displays understands that the retail landscape is ever-evolving, and we are committed to providing fixtures that adapt to your needs. As you do your best to maximize sales with strategic retail displays, check out our online catalog to view all the fixtures you can use in your store.

Contact us at 1-800-325-1030 to learn more about our products.