Although we’re all still enjoying the summer, the back-to-school shopping season is upon us. When you’re setting up your retail displays, maximizing your space to show off your best products is your priority. Setting up a great display involves using multiple fixtures to group your products together. To build those displays, you can get everything you need from Joslin Displays. Mannequins, fixtures, shelving, and more are all important elements for showing off your best back-to-school offerings.
Here are some ideas to catch your customer’s eyes with back-to-school retail displays.
Group licensed items together.
It’s often a challenge to get kids excited about going back to school. But if there’s anything kids are always excited about, it’s products featuring their favorite characters. Items licensed with characters from movies, TV shows, and video games are popular picks for kids going back to school every year. If your store stocks clothes, backpacks, stationery, and even toys featuring the same characters or franchise, the display builds itself. Parents who want to get everything on their kids’ back-to-school list and get out quickly will be relieved if they can get it all off one display. And the kids will love it if all their back-to-school items feature their favorite characters.
Put out first-day outfit ideas.
Putting together the perfect outfit for the first day of school is important to many kids. High school and middle school kids especially care about making a good first impression when they return to school. A great way to help your customers put together their first-day ensemble is to display outfit ideas outside each department. Put together a collection of coordinated tops and bottoms—and even shoes—to guide your customers into building an outfit. They’ll leave the store feeling confident and you’ll make a great sale.
Don’t forget about impulse buys.
You never want to overlook your impulse buy displays. But you should pay extra attention to them during a big shopping season like back-to-school. Parents and kids come in with supply lists, but that doesn’t mean that those are the only items they’ll leave the store with. Novelty items, gadgets, keychains, and other small products will catch your customers’ eyes when they are on a display by the register. When people are waiting in line, they look around at their surroundings, so surround them with small items that are easy sells.
Build Your Retail Displays with Joslin Displays
Do you have all the fixtures you need for back-to-school shopping? If you need fixtures, shelving, or supplies, Joslin Displays has everything you need. Build beautiful retail displays and boost your sales with items from our catalog.