Although December is a full two months away, retail store owners and managers know that the holiday season is already upon us. Because you don’t want to waste any time, it’s crucial to make the most of your product displays early on. Special holiday displays are a key part of sales in all types of retail stores, so you want to ensure you are using them in the best way to maximize sales.
Here are some practical tips to captivate customers and boost sales with your holiday retail displays.
Theme Your Displays
The theme “holiday” may already be built in, but you want to get more specific with each display. Show people what they can do with a combination of seasonal products, such as building a display with hot cocoa mixes and holiday mugs. Customers are looking for gift ideas this time of year, so showing off products that can go together is a great way to inspire them.
Highlight Bestsellers and New Arrivals
As all store owners and managers know, you will shift a lot more items than just your holiday-themed products. The holiday season is a great time to promote your best-selling products and introduce customers to your new arrivals. Pair them together on a single display to attract customers’ attention.
Utilize Vertical Space
You want to get as many products in front of your customers without overcrowding your sales floor. The best way to do that is to make use of vertical space. Shelving, racks, grid walls, and similar display setups are all excellent ways to show off your products without taking up too much space on the floor.
Regularly Refresh Displays
Keep your displays dynamic by changing them up regularly throughout the season. If a certain product or display is doing particularly well, you should keep it where it is, but you can use its popularity to boost sales for other products. Move a display that isn’t getting a lot of traffic close to a popular display so more customers will see it. When new products come in, display them near items that consistently sell well so customers are more likely encounter them while they shop.
Leverage Social Media
Social media is a necessary part of retail sales today. A well-crafted display is the perfect subject for a social media post that will help you reach more customers. When you get new items in or restock popular items, take some pictures of the displays and share them to social media. You can even do special promotions, such as sharing an exclusive discount code with people who comment on your post.