There are a few weeks left before the holidays, and these weeks are an important time for retailers everywhere. While many people do their shopping online these days, there are still plenty who remain last-minute shoppers and will head to stores to buy their gifts. When it comes to competing for shoppers’ eyeballs and dollars, you can’t underestimate the importance of effective store displays. In our previous article, we discussed how to maximize impulse buys. In this post, we’ll look at your other store displays.
Here are some ideas for store displays that your customers won’t be able to resist.
One of the many great things about the holiday season is that it comes with its own color schemes. There are the traditional Christmas green and red, or you can go for blue and white for a Hannukah or winter wonderland theme. Both are also complemented by silver and gold, which have the added benefit of being reflective and eye-catching. Pull together products that fit one of these color schemes to build a display. You can even use these displays to give people ideas for gifts that they may not have associated with the holidays.
Present a Narrative
The gifts that people tend to put off buying until the last minute are often for the people that are tricky to buy for. You can help those shoppers out with your store displays. Rather than just giving their friends and family “stuff,” people like to give their loved ones experiences. That experience doesn’t have to be something wild or exotic. It can be something as simple as hot chocolate and a book or baking with a holiday movie.
Signage is a simple way to attract people both into your store and to direct them to your holiday displays. If you can create your own signage, use it to pull in your customers and convince them to purchase items off your display. Simple phrases like “Home for the Holidays,” “Cozy Night In,” or “Family Fun” can inspire your customers and nudge them into making a purchase.