
Although it’s a phrase we throw around, there’s really no such thing as a product that “sells itself.” Even a great product needs to be shown from its best angle to encourage sales. If you’re selling clothes, the best way to show off your products is to display them on mannequins.
If you’re not sure if setting up mannequins is worth the hassle, consider this: using mannequins can increase sales by 10 to 35 percent. As a retail store owner, how can you turn down an opportunity to increase sales like that?
Mannequins have a significant impact on retail sales. Here’s how to best use them to your advantage.
How to Use a Mannequin
Mannequins are vital to visual merchandising and provide retail store owners with a way to breathe life into their products. They create a “living” display that allows customers to see real-life examples of your products. Showing customers an example of your products in use will help them make decisions about purchasing and may even encourage them to buy the full ensemble you have on display.
When setting your mannequins, think about the idea, image, or scenario you want to convey. Creating an image will help you craft an effective display that will resonate with your customers.
How to Choose a Mannequin
Once you have decided how to use your mannequins, the next step is to choose the right ones. Use a variety of sizes and genders to display as many of your products as possible. You also need to choose between realistic or abstract mannequins. That choice will depend on your store’s overall image and brand identity. There are several types of mannequins, so you don’t have to choose something that doesn’t fit with the overall look of your store.
It is also important to consider the pose of the mannequin. Certain poses may look more appealing, but they make the mannequin difficult to dress and set up. Find a compromise that saves setup time and shows your products in the best light.
Get Started with Mannequins from Joslin Displays
At Joslin Displays, we sell many types of mannequins and other supplies to meet all of your retail needs. No matter what you sell, you can show it as its best with our display products.