It may feel like spring has just begun, but retailers know that means it’s time to move on to summer products. Retail is all about offering customers products that anticipate their needs, so store owners and managers need to be a season ahead. If you haven’t designed your summer retail displays yet, Joslin Displays can help.

Here are some helpful tips for designing your summer retail displays to attract and appeal to your customers.

Create a Seasonal Atmosphere

When designing retail displays for summer sales, it’s essential to evoke a vibrant, sunny atmosphere that aligns with the season. Think bright colors, bold patterns, and fun, beachy vibes. Use shades like coral, turquoise, yellow, and pastel pinks, which not only reflect the warmth and liveliness of summer but also grab customers’ attention. Incorporate props like beach balls, sunglasses, and sun hats to give your display a playful feel. Creating this atmosphere invites customers to imagine themselves enjoying the season with your products, which can significantly boost impulse buys.

Focus on Seasonal Products

Tailor your retail display to feature items that are in demand during the summer months. This could include swimwear, outdoor gear, summer dresses, or sunscreen. Positioning these products front and center not only highlights their relevance to the season but also makes it easier for customers to find what they need. You can also organize displays around themes such as “Beach Day Essentials” or “Summer Travel Must-Haves,” which guide shoppers toward making quick decisions. Additionally, showcasing summer sales with clear, bold signage will attract bargain hunters.

Use Interactive Elements

To engage customers and keep them browsing longer, consider adding interactive elements to your summer displays. For example, you can set up a “try-before-you-buy” experience with items like sunscreen or fragrances, where customers can test the products in-store. For fashion retailers, set up a mini photo booth with summer props where customers can snap fun pictures and share them on social media. These interactions create memorable experiences that encourage both in-store purchases and social media sharing, helping to extend the reach of your summer sale promotions.

Joslin Displays | Boost Summer Sales with Retail Displays

By focusing on seasonality, showcasing popular products, and incorporating interactive experiences, your retail display will captivate customers and boost sales this summer. If you need more or new fixtures for your store, contact Joslin Displays or check out our online catalog.