Deciding how you want to display your merchandise may seem like a mundane decision, but it can heavily impact your customer’s shopping experience. Before you choose, consider the experience and feeling you want to convey to your shoppers. Do you want customers to peruse the racks and spend lots of time in your store? Or would you rather have them come in, make their choice, and leave? The culture and atmosphere you want to create starts with your store fixtures.
Ambiance
Choosing
the layout of your store fixtures has a lot to do with the questions we posed
above. If you’re trying to create a relaxed environment, you probably have a
lot of soft lighting, welcoming paint colors and home-y accessories. But where
does your clothing go? We suggest slatwall. This gets your product off the
floor and along walls instead. This creates more space for customers to relax
and hang out to make their decision. This is ideal for clothing stores. Mixing
shelving with racks and mannequins creates a perfect environment for you to
display your product.
Convenience
Choosing
convenience over organization can help you make items easier to find for your
customers. Having rows of neatly placed items allows your customers to make it
in and out of your store without difficulty and quickly. It’s perfect for
things like grocery stores or smaller pieces. When you implement this method in
clothing stores, you may end up with messy aisles with products all over the
place when customers try to find the size they’re looking for.
Whether
you’re designing a layout for an expensive clothing store or a convenience
store, you need to consider how you want your customers to experience the
space. It’s important to prioritize your organization and shelving efforts
based on what type of consumer you’re serving. For more information about which
store fixtures are right for you, give us a call at 800-325-1030.