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The Importance of Mannequins for Your Business

Posted by on 10/13/2015

Mannequins from Joslin DisplaysMannequins often bear the brunt of a lousy joke, are imitated in jest by passersby, or even seen as friends to a desperate Will Smith in the movie I Am Legend. Here’s something you might not have known: Mannequins can actually make or break a retail business.

It’s a common word of wisdom: First impressions are everything. Usually when we talk about first impressions, it’s in a social context, when you’re trying to impress a prospective boss, teacher, or even a potential mate. If you give off a positive vibe, the first time you meet someone likely won’t be the last.

As an often life-size doll, mannequins are usually a store’s initial appeal. We are drawn to them. Most of us are natural people-watchers, so when we can stare - and avoid an awkward interaction in the process - at something that looks human, we do it instinctively.

As a retailer, you can use this to your advantage, but it can also backfire. If a customer is turned off by the mannequin, chances are he/she won’t give your products a chance. On the other hand, if the mannequin displays something attractive to the customer, he/she will probably be inclined to check out what you have to offer.

At Joslin Displays , we provide the finest Fiberglass mannequins to date. The diversity of our collection guarantees that you’ll be able to display your products to the appropriate audience. We offer mannequins as children and adults, with or without heads, as well as white and African-American mannequins so you can be diverse and appeal to the appropriate demographics. If you need your mannequin in action, we have posable mannequins which can be adjusted and moved at various parts of the body. These are great for motorcycle displays, bike displays, and wave-riding displays, among others. We vary the heights and widths of our mannequins to fit your preferences.

At Joslin Displays, we know better than anyone how significant a good first impression is. We’ve made it our livelihood to provide customers like you the best mannequins and other display equipment available, so you can attract consumers and increase your revenue!