To be successful in retail, you need to be on top of ever-changing trends and fast fashions. This includes making sure all your displays and offerings are on point and up to date. With Joslin Displays, you’ll have every accessory at your disposal to create the store showcase of your dreams. Do you have any idea what you should do for your upcoming summer display? Read on to learn some tips and tricks.
Keep
In Line With Your Brand
The
most important part of a successful store showcase is making sure everything
you do reinforces the vibe and message you are trying to send as a company. For
example, if you are an activewear brand, your displays will likely show
mannequins performing athletic activities, not lounging around. Additionally,
if your company is branded as sustainable, these efforts should extend to your
displays as well. No matter the changing season or trend, it’s essential to
keep your brand message consistent throughout.
Be
On Trend
We’ve
said it before, but being trendy is important in the retail world. If you’re
behind on the latest fashions, you may seem outdated. The most straightforward
example is displaying holiday decorations after the holiday is past. You
wouldn’t do that, right? Try to keep the same mindset when it comes to trends on
your displays. You can combat this by regularly updating your store showcases.
Be
Original
The
whole point of a display is to be eye-catching. You want to create something
that is interesting to your customer or catches the attention of passerby to
get them into your store. Choose unique ideas and display pieces to create
something original.
Store
showcases are your first chance to catch the attention of your customers. Use
this, in combination with various display accessories from Joslin Displays, to create
something truly unique. For more information, please call us at 800-325-1030.