When customers pass your retail store and see the items that you have on display, they should have just one thought.
"I need this right now!"
If you aren't driving customers into your retail store, it could be that your display isn't appealing to your customer base. Your storefront is the first point of contact that customers have with your brand. Knowing this, you probably spend a lot of time thinking about how you can make it better. Here are a few things that can help you design an appealing retail display.
Consider the Customer Experience
When someone chooses to buy from you, they aren't just coming for the product. Your customers are coming to you for an experience. A great example of a retail store that emphasizes the customer experience as much as, or even more than the product itself is Abercrombie and Fitch. They have employed methods such as spraying a unique scent blend and hiring models to greet customers who enter their store.
Not every company is going to benefit from methods like this. And criticism of them has caused the company to invest in a new design. But it is still a great example of how crafting an experience to cater to your ideal customer can make you stand out.
Of course, you are wasting any amount of work you put into creating a great customer experience if the products you are selling aren't appealing. So it is essential to know who is coming into your store and why they are there. This knowledge will help you design a display that will pull customers inside, wanting to buy.
What Sort of Lifestyle Are You Selling?
Williams Sonoma and Crate and Barrel both sell home cookware. But the lifestyle these two stores are selling is very different, and their store displays reflect that. Your storefront isn't just about the items you are selling. It is about the lifestyle you are selling.
Are your customers looking for a good deal, or do they prefer a high-quality product that may cost more? Digging deep to answer these sorts of questions will help you design a storefront display that attracts instead of repels that customer.
It can be a challenge to design a storefront display that lures in your target customer in a way that makes them want to buy. If you need inspiration, you can always go out and see how stores selling similar products are designing their storefront. You can even go online! Then, once you have decided on a design, you can visit Joslin Displays where we have products to fill all of your retail display needs!