Your storefront is the first thing a potential
customer sees, and first impressions matter. To attract attention, change your
window display as often as possible. At Joslin displays, we offer a large
variety of mannequins and retail fixtures to make your
presentation stand out.
When creating a display, be sure to tell a
story. Although it’s tempting to throw all your orange and Halloween themed
merchandise in the window as soon as summer ends, it’s better to take the time
to think about the message you want to send to your customers, while also being
visually attractive.
To be eye-catching and exciting, it’s crucial
to use bold colors and eye-catching shapes. For example, for a spring look, you
could feature a female mannequin wearing a yellow scarf, or holding a bouquet
of brightly colored flowers. While color is important, try not to overdo it. If
your display is too bright or busy, it may appear cluttered or unclear.
One mistake people repeatedly make is placing
items at awkward heights in display cases. It’s important to make sure you have
a focal point that’s at eye level with the street, so people walking by can
immediately recognize it. While we’re on the topic of focal points, make sure
you only have one main item of focus.
Lastly, make sure your display is quickly
understood and eye-catching. One study quoted that you only have about 2.5
seconds to grab the attention of a passerby, so make sure your display shows
off what you’re trying to convey. Make sure your window is well lit to help
catch the eyes of potential customers.
There are many ways to find out how effective
your window display is. Analyzing sales of the item(s) you’ve displayed and
counting how many customers came into your store are valid methods, as long as
you compare these numbers to a different point in time. This allows you to
compare, and if sales and traffic increased, it’s likely you have a useful
display.
A well-designed window display can be the
difference between good sales and high sales. Let us at Joslin Displays help
you choose the right mannequins, shelving, and fixtures for every window.