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Holiday Merchandising Display Tips to Boost Sales

Posted by on 12/20/2016 to General

Displays are the most effective visual marketing tool your business has in a public space. It is a simple way to highlight the best outfits with mannequins, showcase items on shelves, or indulge in seasonal trends. During the holidays, it becomes especially important to draw the attention of passerby, since it is such a busy shopping season. The following are some display tips to use for your display during the holidays to boost sales. 

1.) Use Festive Decorations 

Nothing gets people more excited for the holidays than some colorful decorations! Prop your display up with some cool wreaths, cute snowmen, or something else that brings the holiday spirit to life. It will certainly make your display stand out, so it can easily translate to plenty of sales if they are captivating enough. 

2.) Dress Mannequins In Seasonal Outfits 

This is the best time to break out your seasonal outfits, accessories, or items and dress a mannequin up in them. When you put a striking holiday outfit on your stores’ statues, the process highlights your product, makes it relevant to the season, and is a direct way to boost your sales through display. 

3.) Break Out Seasonal Accessories 

The holiday season has people racking their brains for any little thing they need, so it is a great time to show off your best holiday-themed or seasonal accessories. Since they make great stocking stuffers, they will certainly have plenty of appeal and fanfare. Plus, it is a convenient way to get rid of items that may not do so well other times of the year. The holiday season is a prime time for these items, as shoppers are always looking for gifts they can give as “a little something” to their loved ones. 

4.) Play With Shelving Arrangements 

Now is an optimal time to try some exciting shelf arrangements or other means of changing up your display’s structure! Even if they do not look that great in your mind’s eye, they may be interesting or captivating enough to draw the attention of shoppers. Adorn the shelves in Christmas colors or decorations for optimal effect. Time to get creative! 

5.) Showcase Holiday “Must-Haves”

If you happen to own any items that are highly popular this holiday season or similar to the hottest items on the market, now is the time to show them off and provide them to the public. If there is enough of a demand for these products, they will fly off of the shelves. Once people turn up in support of the product, your sales will improve for sure. The demand is there, so why not capitalize on it? 

These holiday display tips will surely make every piece of your display - from mannequins to shelves - look great and bring plenty of income to your business during the festive months. If you require more help with displays, Joslin Displays is always happy to help you with your needs, no matter the time of year. For more information, give us a call at 1-(800)-325-1030!