they’re in the windows or on the sales floors, store displays are vital to the
success of your retail space. They need to be eye catching, easy to understand,
and be organized. Especially in beachy tourist destinations, you’re competing
with ten different stores within walking distance that sell similar
merchandise. At Joslin Displays, we’re
dedicated to making sure your MA store
display is as effective as possible, especially during the busy season.
order to compete against other beachfront shopping, you first need to
differentiate yourself. Even if you sell the same or similar products, the way
you display your merchandise can determine your sales.
instance, if you want to show off your huge inventory of different colored
sandals, maybe you could create a display that featured a rainbow of footwear.
This conveys the message that you have a lot of options, so someone who’s
looking for something in particular may choose your store over one that only
has one or two styles.
you’re shop specializes in handmade decor made from shells and seaglass. Even
if there are three other shops in the same area that sell decor, you are unique
because your handmade inventory cannot be replicated elsewhere. You could
showcase this by using uniqueness as your differentiator - use the decor as a
focal point of the display. Putting similar pieces out with slight variations
shows that no two pieces are the same, and they cannot be found anywhere else.
matter what makes your shop unique, make sure you convey that in your display
choices. If given two identical products at identical prices - how would a
consumer know what to pick? By advertising what makes you different, you set
yourself apart from your competitors. And standing above competitors can help
get traffic into your store.
Joslin Displays, we have thousands of products, such as shelving, hooks, racks,
showcases, and counters to design the perfect MA store display to make you
stand out. Stop by our shop in Wilmington and let us help you make all your
display dreams come true.