Eye-catching and well-organized shoe displays can make a huge difference in a retail store’s success. It attracts customers, encourages them to explore, and ultimately boosts sales. Our team understands the power of well-crafted displays, and we have the fixtures you need to make them at Joslin Displays. However, fixtures are only as effective as you make them, so knowing how to set up your displays is crucial.
Here are some essential tips to make your shoe displays both visually appealing and effective.
Create a Focal Point
Start by selecting a feature shoe or collection that will draw attention. Use a mannequin or a well-lit platform to showcase high-end or seasonal footwear. For example, footwear that is appropriate for the weather and a party is perfect for a holiday display. Position your focal point near the entrance or along high-traffic aisles, ensuring it catches the eye.
Group Shoes by Style or Theme
Organize shoes in a way that makes sense to customers. Group them by style (e.g., sneakers, boots, sandals), color, or even occasion (casual, work, evening). This arrangement helps shoppers navigate easily and find what they’re looking for without feeling overwhelmed.
Use Height to Create Visual Interest
Vary the height of your displays to add dimension and depth. Stack boxes, use risers, or display shoes at different levels. The variation in height encourages customers to look around the display, offering more opportunities for them to engage with your products.
Keep It Clean and Organized
Cluttered displays can be overwhelming and make it hard for customers to focus. Ensure that each pair of shoes is neatly arranged and easy to access. You should also arrange additional pairs by size so customers can always find what they’re looking for. Dust regularly and keep the display tidy to create a polished, professional look.
Highlight New Arrivals and Bestsellers
Place new arrivals or bestsellers at eye level or in the most prominent spots. Customers often come in to find something specific or to see what’s available. If you place your bestsellers in a spot that’s easy to see, those customers can quickly grab what they’re looking for and move on. For customers who prefer to browse, having the new arrivals prominently displayed alongside the bestsellers encourages them to make a purchase.
Shoe Displays and Fixtures | Joslin Displays
Take these tips to improve your current holiday displays or craft the displays for your post-holiday sales. With fixtures from Joslin Displays, you can create effective shoe displays that will attract customers and boost sales.