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4 Benefits of Visual Merchandising with Mannequins

Posted by Administrator on 6/30/2015
In the retail business, the art of visual merchandising refers to the actual use of visual stimuli to increase sales. Through the use of certain visually oriented store fixtures like mannequins, shoe displays, gridwalls, slatwalls, and others, a creative retail store owner can create incredibly eye-catching store displays that work to attract more customers. This is why we refer to visual merchandising as an “art.” Effective visual merchandising takes a creative effort that blends the use of various retail store fixtures, lighting, signage and merchandise to produce unique and impressive store displays that both flatters the merchandise for sale and reinforces the idea that your store is one that is on the cutting edge of fashion. When this is done correctly, visual merchandising can dramatically increase sales.