Your storefront is the first thing a potential customer sees, and first impressions matter. To attract attention, change your window display as often as possible. At Joslin displays, we offer a large variety of mannequins and retail fixtures to make your presentation stand out.
When creating a display, be sure to tell a story. Although it’s tempting to throw all your orange and Halloween themed merchandise in the window as soon as summer ends, it’s better to take the time to think about the message you want to send to your customers, while also being visually attractive.
To be eye-catching and exciting, it’s crucial to use bold colors and eye-catching shapes. For example, for a spring look, you could feature a female mannequin wearing a yellow scarf, or holding a bouquet of brightly colored flowers. While color is important, try not to overdo it. If your display is too bright or busy, it may appear cluttered or unclear.
One mistake people repeatedly make is placing items at awkward heights in display cases. It’s important to make sure you have a focal point that’s at eye level with the street, so people walking by can immediately recognize it. While we’re on the topic of focal points, make sure you only have one main item of focus.
Lastly, make sure your display is quickly understood and eye-catching. One study quoted that you only have about 2.5 seconds to grab the attention of a passerby, so make sure your display shows off what you’re trying to convey. Make sure your window is well lit to help catch the eyes of potential customers.
There are many ways to find out how effective your window display is. Analyzing sales of the item(s) you’ve displayed and counting how many customers came into your store are valid methods, as long as you compare these numbers to a different point in time. This allows you to compare, and if sales and traffic increased, it’s likely you have a useful display.
A well-designed window display can be the difference between good sales and high sales. Let us at Joslin Displays help you choose the right mannequins, shelving, and fixtures for every window.