Selling clothes online is big business, whether you are reselling your clothes for extra money or selling as a retailer. It can be frustrating, too, especially if sales are slow to come in. Often, changing one little thing, such as photographing your clothes on mannequins, can make the difference.
How Can I Increase My Online Clothing Sales?
This is a question anyone who is selling clothes online has asked at least once. There are many things you can do to increase your online sales. We will go over a few here.
Take clear photos with measurements
Write clear, honest, and compelling copy
End and relist old items
Use visual merchandising practices
What is Online Visual Merchandising?
Brick and mortar businesses use a technique called visual merchandising to attract customers to their stores. The way store owners fold pants, lead customers through the store, and decorate window displays are all aspects of visual merchandising. You have to think about visual merchandising as an online retailer as well. Why? Because humans are visual people.
Online visual merchandising is a technique where shop owners use visual elements to enhance the user experience for website visitors. Effective online visual merchandising improves the customer experience and clearly communicates brand identity. When done correctly, it can increase important metrics for your website.
Some retailers have users send in pictures of themselves using and wearing the items they sell in their store. This is a great way to give potential customers a way to picture themselves in the clothes you are selling as well.
It is also essential to make sure you are taking high-quality images that are as detailed as possible. You have to remember that pictures online can be deceiving; it is your job as a retailer to do what you can to mitigate that effect and build trust.
Visual Merchandising With Mannequins
Mannequins are a vital visual merchandising tool for any retailer selling clothing. Customers are much more likely to buy your clothes if they can visualize what they will look like on an actual person. Mannequins have been used for years by retailers to fulfill that purpose. Utilizing a mannequin in your online retail store photos is undoubtedly one of the best things you can do to increase sales today!
At Joslin Displays, we have many mannequins available for sale. Visit our website today to find the perfect mannequin for your online store! It will be an investment that pays for itself many times over!